Le Quattro Stagioni's products are top of the line. They spent so much time pouring over their four products and the ingredients that the branding and website experience was almost an after thought. The skincare market is crowded and their former branding wasn't showcasing how high-quality their products actually are. Their conversion rates on their former website were very low and the functionality was lacking.
Le Quattro Stagioni's entire product line is based on the idea that taking care of your skin can be simple. Simple, but impactful.
We focused on minimal icons and a gorgeous typeface to showcase and let the ingredients do the talking. We chose warm colors that welcome website visitors immediately and nod to the four seasons. The end result is a welcoming and luxurious brand and website that makes customers feel right at home, if home was a sun-washed villa in Tuscany.
Le Quattro Stagioni's website redesign marries a clean and modern editiorial style with a focus on the user experience. The journey from homepage to checkout is very clear and simple to increase conversion rates.
We also added in a Subscription option so that customers can have their favorite product(s) delivered to their doorstep on a recurring basis. Subscriptions are so convenient for customers, and they provide consistent sales and recurring income for Le Quattro Stagioni.
The results of a rebrand and website redesign go far beyond just a gorgeous new look.