When I began working with Nina, she was in the process of a complete rebrand and pivoting her business away from direct client management to teaching & creating courses. She felt like a lot was at stake: It's a big deal to switch things up after 7 years of a successful business model.
Nina is a professional with years of experience and expertise under her belt. She is also an approachable mentor who champions her clients' success.
We lean in to that confident professionalism with a strong, bold type and luxurious base color palette, but we added in a fun pop of brightness in a pair of complementary colors. We included the moon shape as a quirky element that has personal meaning to Nina.
Nina's tagline, "Web Traffic on Auto-Pilot", encompasses what her clients can expect to learn and gain from working with Nina.
Nina immediately starting noticing more brand recognition among her audience and receiving positive feedback on her new website.
As she gears up to launch her new offer in 2022, having a professional website optimized for user experience will allow her to continue building her email list, educating her audience and attracting new clients who trust her experience and expertise.