The Challenge

Behind our work together:

Founder Callan Wall jumped into starting her practice pretty quickly and didn't have much in place for branding. She created her own website initially. After a year, she decided it was time to rebrand and take it up a notch with her branding and website. She felt that she was losing credibility with potential clients when they visited her website.

The Approach

Behind the Brand & Website:

We wanted Tula Wellness to both reflect Callan's expertise and really speak to the audience that she is so passionate about serving.

We were able to achieve this through the use of soft and feminine colors, luxurious modern fonts, and clean lines.

We also incorporated a line art drawing of a dahlia into the branding to symbolize inner strength, positive change, commitment, and honesty.

Callan Wall

"Working with Taylor felt like a seamless collaboration. She has an incredible gift of taking her client's vision and creating something cohesive and beautiful."

The Results

After Working together:

The resulting brand is casual and welcoming, yet professional enough to inspire confidence in Tula Wellness's services.

Tula's new website has emboldened them to show up with confidence, knowing that their branding & website are speaking directly to their ideal clients. Their website is a key player in their overall email marketing strategy to grow their email list and connect and nurture potential clients outside of social media.

Visit the live site

Client Praise

Kate Regan

"What Taylor created for me absolutely blew me away! Her talent, vision, and support are unmatched. Taylor is THE person to go to for all things branding and web design, especially for women-owned businesses."

Christine Sinak

"Taylor considered EVERYTHING. She has this beautiful capacity to attend to every small detail, and hold those details in relationship to the larger brand identity. Having a logo is not the same as having a brand strategy. I'm not sure everyone gets that. What she has given me is far more comprehensive. I'm so grateful!"

Lindsey Warren

"Taylor truly was the best to work with. Her kindness, patience, and attention to every lovely detail just made the whole website the website of my dreams!"

Nina Gibson

"I wasn't expecting how soulful this whole experience would be. Taylor is authentic, transparent, intuitive & insightful. Her ability to really listen & understand my thoughts about the vision for my new brand & bring those to life was such an exciting & awesome process."

Callan Wall

"Working with Taylor felt like a seamless collaboration. She has an incredible gift of taking her client's vision and creating something cohesive and beautiful."

Rebecca Zeltmann

"When I started working with Taylor, I knew who my niche was, but I didn't know how to put it into a business model. Taylor helped me bring everything together into a defined brand and beautiful, professional product that represented my vision."

Holly Haynes

"Taylor is super organized, very talented, & highly invested in her clients' success. She goes above & beyond to find the best solution for your brand."

Jennifer McGurk

"Working with Taylor has been the best business decision! Her design skills exceeded my expectations. She helped bring my vision to life far better than what I could have imagined in my head."

Taylor Wolfram

"Taylor designed a beautiful sales page for my online course. She was so patient with me & I felt like she really went above & beyond with communication and responding to my requests."

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