Founder Callan Wall jumped into starting her practice pretty quickly and didn't have much in place for branding. She created her own website initially. After a year, she decided it was time to rebrand and take it up a notch with her branding and website. She felt that she was losing credibility with potential clients when they visited her website.
We wanted Tula Wellness to both reflect Callan's expertise and really speak to the audience that she is so passionate about serving.
We were able to achieve this through the use of soft and feminine colors, luxurious modern fonts, and clean lines.
We also incorporated a line art drawing of a dahlia into the branding to symbolize inner strength, positive change, commitment, and honesty.
The resulting brand is casual and welcoming, yet professional enough to inspire confidence in Tula Wellness's services.
Tula's new website has emboldened them to show up with confidence, knowing that their branding & website are speaking directly to their ideal clients. Their website is a key player in their overall email marketing strategy to grow their email list and connect and nurture potential clients outside of social media.