The Problem with Pressuring Entrepreneurs to Niche Down

The Problem with Pressuring Entrepreneurs to Niche Down

web design
Branding
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I’m a teacher-turned-designer with a penchant for pour-over coffee and a moderate obsession with fonts. I live to bring beautiful, strategic brands and websites to life for female business owners doing big things.

Hi, I'm Taylor

Yeah, I said it 😜

You’ve heard it, I’ve heard it, we’ve all heard it: “You have to niche down in order to be successful!” And it’s always rubbed me wrong.

I recently signed up for Skillshare (you guys! It *actually* is a treasure trove of amazing courses for SO CHEAP! I thought all the podcast ads were exaggerating…) and I am taking a course on Illustration (I’ll share if I’m feeling cute, we’ll see).

The instructor was talking about how when we are beginners, there are infinite possibilities with no clear limits, but as time passes and we gain more experience, we start to understand both what we are good at and enjoy, and we also learn what we are not great at and/or don’t enjoy. 

The only way to figure this all out is through experience. Not through a course, a questionnaire, or journaling (no hate on any of those things! Just time and place, you know?)

And that right there is my issue with telling new entrepreneurs to niche down before they’re actually ready.

You don’t know what you don’t know about your business. What if you niched down into an area that you end up not enjoying? What if you find something else you truly LOVE down the road?

I started in the online space as a Virtual Assistant. (although funny story, I kept landing jobs for random design projects and I was so annoyed lol). I worked with incredible clients who gave me the freedom to dip my toes into a little bit of everything, and that’s how I discovered that I love designing. I’m so grateful I didn’t niche down into a specialized VA before I had the chance to find out.

I’ve also heard that “you won’t find success without niching” and I’ve worried about it as a designer. But I haven’t actually found that to be the case.

My design style isn’t super niche yet. I oscillate between editorial + modern and boho + feminine daily, and it is what it is. I’m not ready to choose yet! 

So here’s to embracing the infinite possibilities and honoring the (long and messy and sometimes frustrating but ultimately rewarding) journey. 😘

P.S. AND that being said… probably don’t invest in a brand and web designer until you know you’re in the right business 😉

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Kate Regan

"What Taylor created for me absolutely blew me away! Her talent, vision, and support are unmatched. Taylor is THE person to go to for all things branding and web design, especially for women-owned businesses."

Christine Sinak

"Taylor considered EVERYTHING. She has this beautiful capacity to attend to every small detail, and hold those details in relationship to the larger brand identity. Having a logo is not the same as having a brand strategy. I'm not sure everyone gets that. What she has given me is far more comprehensive. I'm so grateful!"

Lindsey Warren

"Taylor truly was the best to work with. Her kindness, patience, and attention to every lovely detail just made the whole website the website of my dreams!"

Nina Gibson

"I wasn't expecting how soulful this whole experience would be. Taylor is authentic, transparent, intuitive & insightful. Her ability to really listen & understand my thoughts about the vision for my new brand & bring those to life was such an exciting & awesome process."

Callan Wall

"Working with Taylor felt like a seamless collaboration. She has an incredible gift of taking her client's vision and creating something cohesive and beautiful."

Rebecca Zeltmann

"When I started working with Taylor, I knew who my niche was, but I didn't know how to put it into a business model. Taylor helped me bring everything together into a defined brand and beautiful, professional product that represented my vision."

Holly Haynes

"Taylor is super organized, very talented, & highly invested in her clients' success. She goes above & beyond to find the best solution for your brand."

Jennifer McGurk

"Working with Taylor has been the best business decision! Her design skills exceeded my expectations. She helped bring my vision to life far better than what I could have imagined in my head."

Taylor Wolfram

"Taylor designed a beautiful sales page for my online course. She was so patient with me & I felt like she really went above & beyond with communication and responding to my requests."

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