Wholesome Chick Nutrition is a non-diet virtual private practice founded by Kate Regan, an intuitive eating and & body image Registered Dietitian. They offer weight-neutral nutrition therapy in the form of both 1:1 and group coaching services. Wholesome Chick Nutrition is centered around an intuitive eating, Health at Every Size® framework.
When Kate reached out, her business was growing. She was working primarily with clients 1:1 and was struggling with knowing the next "right step" to take to continue to grow and expand the practice. She was envisioning hiring more dietitians, creating a group program, and doing more group presentations in corporate and school settings. She knew it was time for a complete rebrand and website redesign to speak to her ideal clients in a way that stands out and better reflects their values and mission.
"What Taylor created for me absolutely blew me away! Her talent, vision, and support are unmatched. Taylor is THE person to go to for all things branding and web design, especially for women-owned businesses. She is an expert in this field and it shows in both what she creates and how she takes care of her clients. It was the best experience working with Taylor not only because I am over-the-moon about how my brand stands out now, but also because it was such an enjoyable and fun process!"
We knew right off the bat that this brand was going to be unique. Kate has such a warm and infectious personality, and Wholesome Chick Nutrition has a great opportunity
to stand out from the crowd by leaning into
their strengths: confidence, communication, compassion, and the ability to connect with others on a deep level.
We chose a strong and clean sans serif font in minimal and classic layouts for their logos. We paired this with fun and unique custom icons to infuse personality into the brand. The website design is bright and airy while still being incredibly user friendly with clear paths to follow, depending on the user's needs.
The overall brand identity is fun, yet professional. It’s glamorous, but in a laidback way. It’s clean, but still quirky in the best way. We captured Wholesome Chick Nutritions personality and we’re speaking to their ideal clients. This has translated into more conversions with people booking discovery calls and people are staying on their website for longer amounts of time.