The look and feel of your website are more important than you might think. Of course, you want your site to look great! But it also plays a big part in how people behave on your site and if they become customers. If you’re building your online store with Shopify, you have access to 81 different themes in the Shopify Theme Store (and countless others sold by third-party developers). So, where do you even begin to choose the best Shopify themes for you?

Lucky for you, I’ve had my hands in many of the Shopify themes out there. Save yourself some time (and stress!), and check out my top five Shopify themes.

Why Your Shopify Theme Matters

When I say that your website’s design is essential, it’s not just because I’m a little biased. I mean, I’m a website designer! 

No, I have stats and facts to back that up. 

If your website isn’t attractive or aesthetically pleasing, people will up and leave it (Hello, Bounce Rate). In fact, 38% of people will exit your site if the layout is unattractive. Plus, your website design does more than encourage people to stay on your site, it shapes their opinion of your business. 48% of people cite a website’s design as their main factor in deciding if a business is credible. 

If you only have 10 seconds to impress website visitors, you’ve gotta choose the best design to represent and promote your business. 

And while it might be tempting to go for the free, low-investment design options, the best Shopify themes are the premium ones. They have more built-in functionality and options for customizing on the front end. You get what you pay for. 

My Top 5 Best Shopify Themes

Prestige

For e-commerce brands looking to showcase and highlight their amazing brand photos, Prestige is my top choice. It’s one of the best Shopify themes for jewelry, health & wellness, makeup & skincare, and clothing brands, in my opinion! Especially those with large product catalogs. Its easy filter tool lets you view products by collection, price, color, size, or any other variable.

Online shoppers love intuitive and responsive e-commerce shops, and Prestige really delivers there. The theme lets you immediately see more of the images and catalog items that catch your eye, thanks to features like image zoom or button animations when you hover your mouse over an image or button. Those sort of thoughtful animations keep your visitors interested, engaged, and moving on their purchase path. 

Prestige also makes it simple for visitors to buy your products and get them fast, with an easy in-store pickup option for stores with physical locations. I’m a fan of the Shop This Look section, too, where jewelry and clothing brands can link specific products in lifestyle photos.

Cascade

Interested in a more unique website design for your health & wellness or home goods e-commerce business? Cascade has an unusual asymmetrical masonry-style layout you won’t see in a lot of themes. It’s one of my picks for the best Shopify themes out there because it stands apart from many other options.

That asymmetrical design makes things much easier from an image perspective. Not only is it fast-loading–ideal for image-heavy sites– but you can skip the pain of cropping and resizing all of your photos to match… Which probably only sounds like “No Big Deal” if you’ve never had to do that!

Cascade also has nice blogging capabilities, great for SEO-focused businesses.

Lorenza

One of the biggest challenges for e-commerce businesses with big inventories is presenting products in an organized and aesthetically pleasing way. No one likes scrolling through pages and pages to find what they’re looking for! (and few of the patience to do it.)

The Lorenza Shopify theme knocks it out of the park with organized products that make it a breeze for website visitors to browse and find products to purchase.

Lorenza is an editorial-style website layout, making it very easy on the eyes for shoppers. It’s an excellent theme for businesses who plan to use longer-form text sections and who want to tell their brands’ stories as visitors scroll.

Boutique jewelry, health & wellness, makeup & skin, and clothing brands are great matches for the Lorenza Shopify theme.

Focal

The Focal Shopify theme is bold and instantly grabs your attention, exactly what a trendsetting lifestyle brand with edgy product imagery needs. Focus was designed with busy e-commerce stores in mind, and can process many online transactions at a time. Cha-ching!

Businesses that want to cultivate connections with their audiences through strong brand storytelling can benefit from the Focal theme, too. Its customizable block sections let you showcase images, videos, and products to guide visitors through their experience with your brand.

Flex

You can customize every theme, to an extent, for your e-commerce website. But let me tell you, as a Shopify website designer who’s had my hands in lots of themes, Flex is hands-down one of the best Shopify themes for customization.

Not only does Flex have multiple layout and section options, it has 13 unique style variants off the bat. Plus, it has customizable CSS sections right in the theme editor, which is a TOTAL gamechanger from a design perspective. It’s as if this theme was designed to really let brands shine and show off what makes them special with a one-of-a-kind site. 

Flex also comes with a library of placeholder content you can add into your original content mix or even use as inspiration. They really thought of everything with this one.

Pick The Best Shopify Themes for Your Business

The great thing about having so many Shopify themes at your fingertips is that there is sure to be a perfect fit for your business. This list of (what I think are) the best Shopify themes is a good place to start browsing!

Looking for more Shopify resources? You can find all of our Shopify blog posts here.

If you’re ready to kick off your e-commerce business, I can help. My Brand & Website Design combo package gives you everything you need to launch a Shopify website you’ll love – and your customers will, too!