When you’re trying to figure out the best place to host your online retail shop, I know it can be a little overwhelming. If you’ve been weighing your options between Etsy vs. Shopify and considering a move, this honest post is for you!

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how to increase website conversion rate

How to Organize Your Website’s Navigation Menu

Your website’s main job is to convince your website visitors that they should become your customers. There are a lot of ways to optimize a website, but making sure your menu is working for you is one of the easiest –and most overlooked — ways to increase your website conversion rate.

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Website Design

business growth

Don’t Rush Your Business Growth

I had a *moment* this morning. I was sitting in one of my favorite local coffee shops, 20 tabs deep into a gorgeous new branding project, my newest music obsession Hollow Coves (thanks, Insta) playing in my ears… basically just living my version of The Dream. ✨ Just 3 years ago, I was gearing up […]

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Mindset

Nelson Mandela

Choosing Hope Over Fear in Business

Choosing hope over fear in my business means operating from a place of abundance rather than a place of scarcity. This almost always has to be a conscious choice for me, honestly. My default is to jump to all of things that could go wrong, but I’m trying to flip that script. In my business, […]

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Mindset

Full story this way

I’m a teacher-turned-designer with a penchant for pour-over coffee and a moderate obsession with fonts. I live to bring beautiful, strategic brands and websites to life for female business owners doing big things. Basically, you can think of me as your brand bestie and website wingwoman who’ll never stop rooting for you on this crazy biz rollercoaster journey. You ready?

Designer | Proud Mama | Expert Banana Pancake Maker

Hey there, I’m Taylor (but please, call me Tay)!

Building Irresistible Brands for Passionate Women

Let’s craft a magnetic brand and a website that sells for you. Done and done! 

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